The Marriage of Marketing and Maths

Lauren Haworth is an account director at AddSuite, specialising in effective online and mobile advertising. She explains why skilled data analysis is becoming increasingly crucial to meeting your business’ goals. …

DSTV ONLINE

Client industry: Broadcasting | Project brief: Client released a new brand called GOTv across developing African countries (22 in total). The release of the product coincided with the start of the …

NIKE

Client Industry: Apparel/Lifestyle | Project brief: Showcase a story Margot vs. Lily features two sisters, one bet and a whole lot of fitspiration.

MRP

Client Industry: Fashion | Project Brief: Mr Price Apparel were looking to increase their ecommerce sales through multiple tactical programmatic executions.

LUFTHANSA

Client industry: Aviation/Travel | Project brief: Huge push to ramp up ticket sales in preparation for the festive season. To target popular Travel sites to ensure high ROI.

NESPRESSO

Client Industry: Coffee | Project Brief: They were looking to increase awareness and sales of their machines and coffee pods. To increase awareness, they were looking to drive completed video …

SMIRNOFF

Client Industry: Liquor / Spirits | Project Brief: Drive completed video views speaking to a defined target market within a premium video environment.

TIGER WHEEL & TYRE

Client Industry: Vehicles | Project Brief: They were looking to stimulate demand by running a data lead performance programmatic campaign.