What is header bidding, and why should you care?

Ricardo Bilton, writing for Digiday, defines header bidding as an advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously, before making calls to their servers. Sometimes referred …

The Marriage of Marketing and Maths

Lauren Haworth is an account director at AddSuite, specialising in effective online and mobile advertising. She explains why skilled data analysis is becoming increasingly crucial to meeting your business’ goals. …

Why is audience profiling important?

Audience profiling enhances the relationship between advertisers and their customers by taking the guesswork out of advertising. Here’s a snapshot of what it is, and the benefits it brings. What …

The Power of One

Is your company’s response to data an F1-turn-around pit stop or a lazy Sunday afternoon cruise? Don’t get caught napping, companies need rapid response data strategies to drive them forward …

Where does your advertising budget really go?

“All advertising should…connect an individual person’s needs to a business that can offer that individual value.”  David Ogilvy Gone are the old days where things were advertised on paper and …