Hot on the heels of its recent rebranding and the opening of a specialist programmatic trading division, local digital advertising solutions company AddSuite has expanded its offering again, with the acquisition of Mason Media, a boutique premium advertising sales house located in Cape Town.
The acquisition sees the Mason Media crew and network being integrated into AddSuite: “We’re pleased to welcome Greg Mason and his team aboard, because as online advertising continues to grow and mature in South Africa, there is a demand for more tailored advertising solutions”, says Chris Wilson, GM of AddSuite. “With the expansion of our premium sales team – in addition to offering publishers effective management of remnant sales through our real-time bidding (RTB) engine and high volume ad trading through our premium programmatic desk, we now also offer direct sales of top-rate premium ad space to agencies and other buyers.”
Advertisers stand to benefit from this 360 degree approach as by expanding on the traditional banner ad options – the AddSuite premium sales team can advise on a wide range of bespoke products including rich media display ads, creative executions such as peel-backs, wallpapers synched ads, banner roadblocks as well as various sponsorships and takeover options on select sites. “It’s great to be part of a thriving organisation like AddSuite, under the umbrella of the Ole! Media Group”, says Greg Mason, whose company has seamlessly integrated with the group.
Ole! Media Group CEO and MD of AddSuite, Tim Legg, is very buoyant about this latest development: “We are delighted to welcome the Mason Media team to the Ole! Media fold. Their professionalism and positive energy is contagious!”
The AddSuite network, which includes flagship sites such as SkyNews, Football365.com, TEAMtalk.com, PlanetRugby.com and PlanetF1.com, combined with the addition of 16 local niche sites from Mason Media offers advertisers over 120 million opportunities to engage with a South African audience every month. The network’s total monthly reach in SA is now over 3.5 million unique users.
AddSuite (previously AddSwitch), established by OMG in March 2013, is a digital advertising service s company that helps publishers to maximise earnings from advertising sales, and advertisers to achieve higher returns on their digital media spend. Their offering includes real-time-bidding and programmatic buying and selling of digital ad inventory, managed campaigns and premium sales. In addition to this, they build private advertising networks. AddSuite is one of only two global certified Google “Double-Click for Publishers” implementation partners in South Africa. www.www.addsuite.com