What is programmatic?

Programmatic buying can seem at times very complicated but if you remove all the jargon and explain it in simple terms, it’s much easier to grasp.

The word programmatic is actually referring to automatic, so think of it as automatic buying.

Programmatic buying refers to any ad space bought automatically on a web page, through either bidding for space or buying it directly so it’s guaranteed to be yours.

Here is our handy infographic to run you through the process:

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